Formula

Break Away to Supreme

Join the ever-growing family of boaters who experience a reassuring difference with Formula. That difference is the result of finetuned design, authentic craftsmanship and a companywide insistence on excellence. It means you’ll enjoy more priceless moments with family and friends each time you boat.

At Formula, we recognize that as times and technology advance, customers have come to expect flexibility and customization in every aspect of their lives. They want their experience to be exactly as they dream it. While many companies cannot handle personalization to meet this changing marketplace, we have dynamically altered our manufacturing process to address this demand and make dream boats happen.

The Porter family wouldn’t settle for less and neither should you!

About Formula

WE ARE FORMULA, WORLD-RENOWNED AND FAMILY-OWNED.

Model year 2016 marked Thunderbird’s 60th anniversary in the production of fiberglass powerboats. A progressive, family-owned company located in Decatur, Indiana, Thunderbird produces boats that are world renowned for beautiful styling, advanced engineering and exciting performance on the water. With a long-established philosophy of uncompromising quality in every detail, Formula is recognized as today’s premier powerboat. Company history reflects the constant evolution of forward-looking product in the FAS³TECH® hull, trendsetting Super Sports, Sun Sports, FX, Crossover Bowriders, Super Sport Crossover, All Sport Crossover and also in luxurious Performance Cruiser and Yacht models.

Don Aronow founded Formula in 1962 in Miami, Florida. The original 233 deep-V hull design was built at his direction and later earned notable victories on the national offshore racing circuit. In mid-1976 Vic Porter purchased Thunderbird/ Formula and the second generation of Porters joined in the management team as they finished their college work and gained experience in the business, and now third-generation Porters are active in the business and assuming ever more important positions in the company.